Thursday, August 27, 2020

Social Issues Essay Example for Free

Social Issues Essay 1) What social issues do I feel unequivocally about? I feel emphatically that the lowest pay permitted by law ought to be raised in light of the fact that the lower class will have the option to accommodate themselves and their families.The government feels the lower your class, the lower the typical cost for basic items , which isn't really obvious. I believe that it’s progressively costly to live in a lower class area.For model in Dayton,Ohio, the typical cost for basic items is â€Å"low† rather than Atlanta,Georgia, and the high cost of living. At the compensation it is at they will always be unable to emerge from the destitution stricken levels. It appears the average cost for basic items and food is consistent rising yet the compensation is easing back rising. Organizations are making millions and even billions and its representatives are scarcely ready to get by, while the higher ups need to accept a decrease in salary. Representatives who cause the lowest pay permitted by law to have an a lot higher pressure load and are at the intersection between taking care of the light tab or putting food on the table. At that point you have the higher ups who appears to just need to choose where they need to go for get-away or what new vehicle or house to purchase. 2) How would I approach tackling individual issues? At the point when I have to take care of an individual issue I attempt to initially make sense of what is causing the issue and what I can do to dispose of it. In the event that that doesn’t assist I with looking for help from loved ones who have a similar issue or issues. I attempt to discover somebody who has understanding and ask them what they have done to get them out. I additionally look for help from proficient specialists, advisors, educators as well as advocates. I comprehend that a few issues won't leave all alone or overnight so I make a point to not get overpowered. It was recommended that I take it one issue , each progression and one day in turn. I have additionally discovered that writing in diary or journal has helped too. I accept that tuning in to music and contemplating are additionally extraordinary approaches to lessen pressure and take care of issues. Many individuals will in general use viciousness as away to escape there issues. I then again am absolutely against viciousness except if its truly called for. At the point when I feel overpowered, baffled, angry,â stressed and hurt, it cause uneasiness to kick in fullest extraordinary. 3) Do I promptly look for help from others when I need it? I don't generally look for help from others when I need it since I have discovered that many individuals will in general offer their sincere beliefs versus accommodating guidance. I do anyway look for help from a couple of people when each other choice hasn’t helped or worked out. It relies upon the issue and the individual in whom I am inquiring. For instance in the event that I was in a circumstance and I required guidance I would likely sit and consider methods of making sense of it for at any rate three days before I would even think about looking for extra assistance. It’s less that I’m free. I dont mind accepting assistance , I just rather have the option to state I did this all alone. A few people end to feel that they are better than you when you look for help from them. 4) Which of my qualities might I want to change? I might want to change my concentration and my desire for my most youthful child to head off to college since I need that to be his decision.I don't need my concentration and what I need for him to muffle his own concentration or dreams throughout everyday life. Obviously, I need him to progress nicely and exceed expectations throughout everyday life except I need him to settle on his own choices and decisions so he doesn't despise me when he gets more seasoned. As his mom it is anything but difficult to need to design his life, profession decision, mate, house vehicle, and so forth and so on however I comprehend that he will be a grown-up and settle on his own decisions and everything I can do is raise him to be a decent youngster and show him great home estimations. Additionally as his mom , I can be a positive good example for him. A few moms will in general blow up with their youngsters , when they see them doing likewise practices they were appearing. As my child gets more seaso ned I wont get things done around him, that I wouldnt need him doing as a man. I do realize he will do what he feels is best for him. I simply need to acknowledge that my concentration and desire is to be the best mother I can be for him.

Saturday, August 22, 2020

Long Drop to Nowhere essays

Long Drop to Nowhere expositions Donald Smalls was a basic enough man with a straightforward enough life. He was the head drug specialist at the neighborhood tranquilize store. He lived in a little house concealed in the forested areas, about a large portion of a mile off the fundamental street. He could even overlook things from an earlier time that would frequent any other person. The compensation from the medication store permitted a marginally moderate way of life. His garments were slick and new around consistently. He claimed a decent Beamer, you know, the caring that causes individuals to feel more extravagant than they are. Donald had quite recently as of late purchased the Beamer to supplant the old truck he had driven for the recent years. He was driving the old truck in light of the fact that the Mustang he had possessed since he was nineteen at long last threw in the towel. Presently he had one sweet ride. Today he was driving up to one only one more thing the medication store made feasible for him to claim, a decent lodge in the mountains. He paid it off a past proprietor, a man who appeared to have an apprehensive issue around others. In the wake of warmly greeting the man, Donald needed to wipe his hand on his pants. The lodge was a decent spot, only the spot to go through a weeks get-away sitting idle and understanding books. He would be upbeat, shoot, blissful to unwind for some time. In the wake of having managed two wild months behind that smooth white counter he thought he merited a get-away. Presently he was on a mountain thruway, advancing toward his own little break on the planet. Donald began to loosen up a little and let the speedometer do a touch of strolling. When it enrolled sixty he believed that would be a pleasant clasp to voyage along at. Most drivers would stress over taking bends at this speed, yet not Don Smalls. At thirty five and driving mountain streets the vast majority of his life, he viewed himself as a prepared vet. He realized how to do it. He realized individuals loose and destroyed on streets like this constantly. He wasnt one for wrecks or for agonizing over them however the entirety of this just appeared to be excessively natural. An old swear off... <!

Friday, August 21, 2020

New Middle East Envoy George Mitchell has SIPA Ties COLUMBIA UNIVERSITY - SIPA Admissions Blog

New Middle East Envoy George Mitchell has SIPA Ties COLUMBIA UNIVERSITY - SIPA Admissions Blog As CNN reported (photo from CNN main page) President Obama recently announced that he has chosen another person with Columbia ties, former Senate Majority Leader George Mitchell, as special envoy for the Middle East. George Mitchell has a history of involvement with SIPA.   He is a former Senior Fellow at SIPA and conducted lectures and briefings for the Center for International Conflict Resolution. The speech that Mr. Mitchell gave upon joining SIPA, along with the introduction by the Dean at the time, Lisa Anderson, is available on the Columbia Web site.   As he says in the video, Mitchells desire to teach started when he was a college student and spending time at SIPA helped him achieve this goal. The video shows that Mr. Mitchells sense of humor is equal to his ability to navigate tense political negotiations and his comments on the prospects for peace (given in 2002) are very thought provoking considering the role he now assumes with the Obama administration. Clicking on the picture below will take you to the page where you can view Lisa Andersons introduction and Mr. Mitchells speech upon joining SIPA.   The announcement of Mr. Mitchell joining SIPA can be found on this page.

Monday, May 25, 2020

Americas Decision to Drop the Atomic Bomb Essay - 2960 Words

Perhaps the most controversial and heavily scrutinized issue of the twentieth century was President Harry Truman’s decision to unleash atomic bombs on Hiroshima and Nagasaki in the summer of 1945. While the sequence of events preceding that fateful summer morning of August 6,1945 are fully understood, the motives behind Truman’s actions are shrouded in controversy. Top military officials publicly denounced the use of such a horrendous weapon, while the obvious advantages to the bomb, traditionalists argue, was a shortened Pacific War. Parallactic views between traditional beliefs and revisionist theories suggest that the issue is still very much unresolved. Why is the issue so hotly debated? Partially because of the overwhelming†¦show more content†¦In addition: â€Å"The Japanese army was already training its civilians to fight with sharpened bamboo poles†¦[By] using sharpened pikes the Japanese could easily prevent a military government from being effec tive in those towns which the U.S. captured.† The real predicament involving the invasion of Japan was the fierce resistance expected during and after the assault. Because of such drastic Japanese resistance, it would not only be impractical, it would be senseless to launch an attempt to invade and occupy Japan. Thus, dropping the atomic bomb was a military necessity in order to prevent a disastrous and precarious land invasion. By avoiding a highly questionable land invasion, the bomb saved â€Å"half a million† American lives. In his personal diary, Truman wrote, â€Å"General Marshall told me that it might cost half a million American lives to force the enemy’s surrender on his home grounds.† This estimate was based on previous battle figures at Okinawa, where Americans suffered 50,000 casualties despite outnumbering the Japanese by two and a half to one. Indeed, if Truman opted toShow MoreRelatedThe Atomic Bomb Of Hiroshima And Nagasaki1445 Words   |  6 PagesOn August 6th and 9th two atomic bombs were dropped on the Japanese cities of Hiroshima and Nagasaki. The two bombings were the first and only time nuclear weaponry has been used in wartime. These bombs were the first of their kind, developed by the United States, Canada and Great Britain under the research development plan codenamed the ‘Manhattan Project. It is an important issue because there is much controversy over whether or not the atomic bombs should’ve been initially been dropped. Many sidesRead MoreThe Atomic Bomb Of Hiroshima And Nagasaki1515 Words   |  7 PagesResearch Question: Was it necessary for President Truman to drop the atomic bomb in Japan? Was it necessary for Truman to drop the Atomic Bombs on Japan in World War II? On August 6, 1945, the first atomic bomb was dropped by a US aircraft on Hiroshima. This atomic bomb was dropped to force Japan into surrender, this bomb alone destroyed Hiroshima and over 90,000 people were instantly killed in the explosion and an additional 100,000 people perished from burns and radiation sickness. Japan refusedRead MoreThe Nuclear Of The Atomic Bomb1551 Words   |  7 PagesThe atomic bomb was developed in an effort to counter proposed technologies by the Nazis in Germany, who were trying to develop superweapons in their effort to conquer Europe. Top physicists like Albert Einstein warned that nuclear reaction would release enough energy to level an entire city. By mid-1945, U.S. military leaders were presented with a few options regarding how they should approach the end of the war with Japan. Solutions included mounting a joint invasion with the Soviets, creatingRead MoreWhy Truman C hose to Drop the Atomic Bomb895 Words   |  4 PagesAmericas decision to use the atomic bomb on Japan was only done to assert our position over the Soviet Union, and Japans surrender was only an extra accomplishment of the attack. During the years 1939 to 1947, numerous conferences were held to discuss diplomatic matters, and the strive towards getting Japan to accept an unconditional surrender. The Japanese had already been weakened, and the military predicted that they would eventually be forced to surrender in a short amount of time. Even theRead MoreThe Atomic Bomb Of Hiroshima And Nagasaki Essay1570 Words   |  7 PagesDespite the extreme devastation, the atomic bombings of Hiroshima and Nagasaki were necessary. The atomic bomb is a weapon unmatched in warfare, rapidly releasing nuclear energy by fission of atomic nuclei. Desperate times call for desperate measures, which is why America chose to unleash its most deadly weapon, the atomic bomb, on Japan. America, who had already fought in World War II for over four years, had no desire to perpetuate the war. When Japan refused to surrender, America was leftRead MoreThe Atomic Bomb Is Not A Military Necessity1210 Words   |  5 PagesAmerican generals, Leahy, Macarthur, and Eisenhower, stated the dropping of the atomic bomb â€Å"was not a military necessity.† Japan was already struggling greatly to maintain itself, and they felt that it would fall soon. Leahy even went as far as to say that a continuation of the blockade of Japan and bombings would have been enough to bring Japan to its knees. These generals acknowledged the efficiency of the atomic bomb, but could not reconcile that efficiency to the devastating consequences. TwoRead MorePersuasive Essay On The Atomic Bomb1037 Words   |  5 Pagesbomber, loaded with a new and destructive weapon, soared across the sky over the Japanese city of Hiroshima. Seconds later, that new weapon- an atomic bomb that released its destructive energ y by the splitting of uranium atoms- lit up the sky, killing nearly 80,000 Japanese civilians instantly. Three days later, the United States dropped a second bomb on the Japanese city of Nagasaki, which resulted in about 40,000 more instant deaths. Thousands of more Japanese civilians died over time due toRead MoreThe Atomic Bomb : President Truman s And America s Hardest Decisions1354 Words   |  6 Pagesprolonged, public, and heated. The decision to drop the atomic bomb was one of President Truman’s and America’s hardest decisions. It would put an end to one of the deadliest wars but take the lives of many innocent people in the process. To this day, people wonder if it was worth it. Despite the controversies and barriers for the decision to drop the bomb in early August 1945, America committed to the total annihilation of Japan. One controversy over the dropping of the bomb is the fact that Japan was notRead MoreJustified or Unjustified: America Builds the First Nuclear Weapon883 Words   |  4 PagesOn August 2, 1938, in the heat of World War II, Albert Einstein, a physicist born in Germany, sent a letter to Franklin Delano Roosevelt, the 32nd president of the United States. The letter suggested America to build an atomic bomb before the Nazi Germany does. However, it took more than two months for the letter to reach Roosevelt. On October 19, 1938, Roosevelt agreed, replying, â€Å"I found this data of such import that I have convened a Board †¦ to thoroughly investigate the possibilities of yourRead MoreThe United States Justified By Using The Atomic Bomb Against Japan During Wwii?1947 Words   |  8 PagesThe pressing question still lingers: Was the United States justified in using the Atomic Bomb against Japan during WWII? World War II stands as the bloodiest and deadliest war of all time. It involved more than thirty countries and resulted in over fifty million civilian and military deaths. It lasted six years, beginning with Adolf Hitler’s invasion of Poland in 1939. As the Allied Powers (mainly the United States, Britain, and the Soviet Union) and the Axis Powers (Germany, Italy, and Japan) were

Thursday, May 14, 2020

Questions On Alcohol Anonymous Meetings - 1531 Words

Fabian Castaneda Mrs.Kehrmeyer Contemp.Comp 15 April 2016 AA Meetings Alcohol Anonymous meetings are for people who are struggling with alcohol problems to the point where they drink, get physical with there wife or kids and become very abusive while drunk. and they cannot give that up so they look for change and go to these AA meetings in hope that they will change. Although for some people these meeting are successful, but only 31 percent of members were sober for less than a year s time, 24 percent were sober for between one and five years, and only 12 percent were sober for between 5 and 10 years. These rates are not where they are supposed to be I feel like we need to find a better way to help these people who want to change. The people who go to these meetings get worse than how they originally were the get depressed and some end up committing suicide and some even end up hurting their families even more. There was a case where a man and woman met in an AA meeting and the man murdered her due to the problem he had with alcohol and this man and the woman met in one of these AA meetings. The AA meetings in this society do not work and cause more harm for some people than it would of some of these people did not attend them. These meetings have a 12 step way to help you and step 1 you had to admit you were powerless over alcohol, step 2 you have to believe that a greater power than yourself can restore your sanity, step 3 you had to accept god into your life andShow MoreRelated Alcoholics Anonymous Essay1487 Words   |  6 PagesAlcoholics Anonymous When I saw the Alcoholics Anonymous assignment on our syllabus earlier this semester I thought, Oh my god, I have to go to some stupid AA meeting. In the weeks prior to attending the meeting, I was very nervous about attending it because I did not know what to expect. Some of the questions going through my mind were: Was everyone expected to talk at the meeting? and Was I going to be criticized as the outsider wanting to know what AA was all about? Those wereRead MoreAlcohol Is A Dangerous Drug1411 Words   |  6 Pagessociety the constant abuse of drugs and alcohol has become a major issue. Dependence on substances such as alcohol is a common phenomenon in our world. Many individuals who constantly drink changing their ways are the hardest and biggest obstacles. Often these individuals are looking to feel the positive effects that alcohol provides for them. Such as gaining more confidence and forgetting about any problems they may have in their life, past present or future. A lcohol is a drug that slows down an individual’sRead MoreEssay on Alcoholics Anonymous Support Group Report1188 Words   |  5 Pages Alcoholics Anonymous Support Group Report Liberty University Alcoholics Anonymous Support Group Report Group therapy has evolved so much that the participant are learning how to help themselves and others. Self-help groups are one of the most popular forms of group therapy. One of the most known self-help groups is Alcoholics Anonymous also known as A.A. Alcoholics Anonymous (AA) is an international organizationRead MoreArticle Critique : Determining The Relative Importance Of The Mechanisms Of Behavior Change Within Alcoholics Anonymous Essay1180 Words   |  5 PagesMechanisms of Behavior Change Within Alcoholics Anonymous: A Multiple Mediator Analysis† Article Summary In the article â€Å"Determining the Relative Importance of the Mechanisms of Behavior Change Within Alcoholics Anonymous: A Multiple Mediator Analysis† the authors conducted research to determine what techniques used in Alcoholics Anonymous (AA) aid in relapse prevention. According to the National Institute on Alcohol Abuse and Alcoholism (2016) alcohol is the fourth leading cause of death in the UnitedRead MoreEssay about Alcoholism1398 Words   |  6 Pages quot;Alcohol is a socially acceptable, legal drug that is consumed by the majority of Americans without problems to themselves or others (Milgram xiii).quot; Misuse of alcohol can lead to alcoholism, one of the most widespread and complex problems in America. The reasons some people become dependent on alcohol and others do not are unknown. Many health problems are associated with chronic alcohol abuse, including damage to the liver, brain, or central nervous system. nbsp;nbsp;nbsp;nbsp;nbsp;AlcoholRead MoreSmashed Movie Analysis1330 Words   |  6 Pagesproblem, she decides to lie to her students and coworkers, telling them she is pregnant. The principal at her school, Dave, finds out about her lie, and reveals he has been sober for over a year after attending Alcoholics Anonymous meetings. He invites her to join him at a meeting, and Kate decides to go and repeatedly attend. Kate struggles with her journey to sobriety since she is constantly surrounded by her alcoholic husband, Charlie, and his drinking friends, too. Throughout the film, she experiencesRead MoreHistory Of Organization : Alcoholics Anonymous ( A.a )1691 Words   |  7 PagesHistory of Organization Alcoholics Anonymous (A.A.) was founded in 1935 by Bill Wilson and Dr. Bob Smith in Akron, Ohio, and is a spiritual based organization with the sole purpose â€Å"to stay sober and help other alcoholics achieve sobriety† threw fellowship. Alcoholic Anonymous (A.A.) foundation is built on a 12 step program that involves taking 12 step that will guarantee your sobriety (according to A.A.) because you start the 12 steps but you never end, it is designed for you to consistently workRead MoreCounseling For Alcohol And Drug Abuse1679 Words   |  7 PagesIn Counseling for Alcohol and Drug Abuse, the need to use different techniques is an integral part of the process. Working with an individual that is either entering into recovery or actively in recovery, the clinician must take their time with introducing the 12 Steps. The individual may not be open to the 12 Step philosophies at the onset. Addiction is very complex and actively affects the person on a daily basis; therefore, it i s so important to start from the beginning of counseling to createRead MoreBook Analysis : The Big Book 1408 Words   |  6 Pagescreation of Alcoholics Anonymous. Lastly, the chapter continues telling stories of other alcoholics who have found their higher power and ends asking the reader to use the book as a guide for their future transformation. Big Book Stories The story in Part I that resonated with me is Doctor Bob’s Nightmare. Doctor Bob, much like Bill Wilson, started as an alcoholic. Regardless of where Doctor Bob went, earning degrees or working, alcohol would follow him. The alcohol became a pervasive problemRead More An Outsider’s View of Alcoholics Anonymous (AA) Meetings Essay728 Words   |  3 PagesAn Outsider’s View of Alcoholics Anonymous (AA) Meetings Today, one out of every thirteen adults abuse alcohol or are alcoholics. That means nearly thirteen million Americans have a drinking problem. (www.niaaa.nih.gov) This topic offers a broad range of ideas to be researched within the psychological field. For this particular project, the topic of alcoholism and the psychological effects on people best fit the criteria. Alcoholism is defined as a disorder characterized by the excessive consumption

Wednesday, May 6, 2020

The Strategic Marketing Plan of Autos-Luxus Group Coursework

Essays on The Strategic Marketing Plan of Autos-Luxus Group Coursework The paper "The Strategic Marketing Plan of Autos-Luxus Group" is an amazing example of coursework on marketing. The Company in question by name Autos-Luxus Group is an automobile company that deals in the manufacture of classy and luxurious automobiles that are aimed at making the customers delighted. They mainly focus on technological innovation and ensure that their manufactured products bring forth a positive customer experience and responsibility within the organizational management. Within the context of this essay, one of the current innovations of the company by name Sporty-Wegamp Auto-Luxus is given close consideration. The innovation is an off-road vehicle, which has up to date technology, does not guzzle fuel, sporty, luxurious and has wonderful features. What makes the innovation more attractive is that it is affordable to the middle-income earners of most populations in different countries, cheaper, consumes less fuel, is powered by electricity, and very convenient when u sed in heavy-duty jobs, in addition to racing as a sporting activity.The Relevance of a Pioneer or a Follower Strategy in Regard to the Strategic Market Programs of Autos-Luxus Group CompanyAutos-Luxus Group Company’s new product Sporty-Wegamp Auto-Luxus falls into four main categories of new products namely; new product line, additions to existing product lines, improvements in or revision of existing products, and cost reduction product. It is a new product line in that the perception of an electrically powered vehicle is new to the company, however much it may not be a first time for customers to see such a product, that is, the aspect of an electrically powered vehicle is not new to customers (Lowe Alpert, 2010a). In a similar manner, it is an addition to the existing product lines of the company because Autos-Luxus Group Company is an established company that produces automobiles, therefore Sporty-Wegamp Auto-Luxus is a supplement to the already existing product lines o f the company (Lowe Alpert, 2010a).On the other hand, Sporty-Wegamp Auto-Luxus can be categorised as an improvement in or revisions of the existing products and a cost reduction product because it will provide a greater supposed value or display an improved performance to replace the already existing products and offer a similar performance as other products in the market at a lower cost than them respectively (Arnold Quelch, 2012). These four categories of new products therefore make Autos-Luxus’ new product Sporty-Wegamp Auto-Luxus have the capability of existing as a pioneer product in regard to being an electric powered automobile and similarly a follower product by virtue of an automobile like any other vehicle that has ever been produced by companies that compete with it that include, but not limited to, Volkswagen, BMW and Toyota, amongst others. As such, it has to employ both pioneer strategies and follower strategies in the marketing and sale of its new product Spo rty-Wegamp Auto-Luxus.

Tuesday, May 5, 2020

Contemporary Accounting Practice and Sustainability Report Australia

Question: Discuss about the Contemporary Accounting Practice and Sustainability Report. Answer: Purpose of the sustainability report Particularly, Australia lacks an mandatory requirement on the whole for sustainability reporting and the levels of sustainability reporting essentially in Australia continue to remain behind different comparable nations such as UK, Germany as well as Japan. Analysis shows that around 30% of the top 500 corporations of Australia publish or are anticipated to declare sustainability reports during the period 2006. However, this result persists on a 16 year increasing trend. The four industry segments that essentially dominate the position of the AXS 300 including business services/products, finance as well as insurances along with manufacturing present their sustainability reporting. However, majority of the corporations that is around 70% presenting the sustainability declarations align their reports or draw reference to the GRI guidelines that is a worldwide voluntary structure for particularly sustainability declarations (Fonseca et al. 2014). As rightly indicated by Sustainability reporting can be considered as the exercise of enumerating, divulging, and being answerable to internal as well as external stakeholders for institutional performance towards the objective of development of sustainability (Hahn and Llfs 2014). Essentially, Sustainability reports grounded on GRI Reporting Structure aids in disclosing outcomes as well as results that happened within the period of reporting particularly in the context of commitments of the organization, strategy, and approach of the management (Bebbington et al. 2014). The GRI framework is a generally accepted structure for sustainability reports that explains what to report and how to report and abide by the protocol, directives and guidance as well as standard disclosures. As such, code of ethics for particularly expert Accountants initiated during 2006 and modified in 2008 acknowledged by APESB Accounting Professional and Ethical Standards Board specifies the obligations for bus iness enterprises to adhere to the GRI- (Global Reporting Initiative). Essentially, an inspection carried out by KPMG reveals that majority of the business enterprises employ the GRI (global reporting initiative) and utilizes the GRI guidelines specifically the G3 directives for sustainability coverage (Ioannou and Serafeim 2016). According to global reporting initiative (GRI), it can be mentioned that sustainability coverage can help out in widespread analysis of potency along with limitations, stakeholder participation that is vital for sustainability coverage. As such, this can assist in advancing vision and institutional strategy. In essence, sustainability reporting helps in communication of diverse credible, pertinent information to a wide range of stakeholders counting members of the staff, financiers as well as potential clientele of the corporation (Buhr et al. 2014). The breadth of the subject matter discussed within the scope of sustainability reporting lead to the develo pment of encyclopaedic pronouncements that can be used by the users and add values to overall business operations of the corporation (Hahn and Khnen 2013). Thus, this exercise assists in developing trust by preserving transparency as regards non-financial performance as well as initiating discussion with stakeholders that sequentially can aid in reduction the reputational risk. Stakeholders interested in the sustainability report In essence, business firms make use of sustainability reporting for adding up values to diverse operations of the business corporation by maintaining transparency as regards non-financial presentation, initiating open conversation/dialogue with diverse stakeholders. Essentially, inclusiveness of all the stakeholders can be considered to be a very important aspect of GRI structure (Lozano 2013). As such, a sustainability report might not essentially involve stakeholder engagement by itself; however stakeholder engagement sure can necessarily utilize the content of the report. The main stakeholders in this case are workers, government as well as different agencies, shareholders or else the owners of the firm, creditors, consumers and suppliers, different unions, along with the community from where thebusinesspulls its resources (Junior et al. 2014). Accordingly, the system of Sustainability pronouncements can be observed as a course of presenting important information by which various stakeholders of the firm can evaluate economic with social values along with environmental policies of a business. This can necessarily assist in appropriate internal management, enhanced process of decision making with the intention of lessening of expenses by suitable supervision, analysis of varied problems specifically energy utilization, exploitation of raw materials in addition to proper waste management (Alonso?Almeida et al. 2014). As per GRI, sustainability reporting can aid in suitable analysis of strength as well as weakness and assist in stakeholder engagement that is mandatory for proper sustainable reporting. However, this system of reporting can facilitate in lessening of cost of conformity by appropriate enumeration of sustainability performance that in turn can assist business enterprises to meet up diverse regulatory necessities efficiently, avert breaches and collect requisite data effectively. Significant difference between the sustainability reports Comparison between the sustainability reports of Wesfarmers and BHP Billiton According to the sustainability reports of the corporation BHP Billiton declared during the 2016, the firm values take in its sustainability, reliability, esteem, presentation, simplicity as well as accountability (BHP Billiton 2017). However, this business enterprise generates and takes into consideration social and economic values along with environment factors that deliver competitive benefits to the business concern (Lozano 2013). Analysis of the sustainability structure of BHP Billiton also involves sustainable development together with risk management that essentially directs the policy and strategy of the firm both within the domestic and regional communities. Furthermore, the sustainability reportage of BHP Billiton is essentially associated to the operated resources. In addition, BHP Billiton also carve up stewardship of regional cultures and contribute towards environment as well as financial development. Evaluation of sustainability reports of the corporation also reveals that that sustainability governance is highly synchronized by the system that is linked to health and safety, societal as well as environmental influences (). The report also reflects the commitment of the firm to conform to the directives and regulations of the specific country in which the business operates. Reports also divulge that the Operations Management Committee (OMC) of BHP Billiton assumes important decisions relating to the governance of sustainability within the corporation (BHP Billiton 2017). Again, the OMC is also accountable for regulating, scheduling as well as directing all the functions of the business concern. Analysis of the sustainability reportage of the firm also reflects that the sustainability approach of the business concern comprises of different principles in addition to enforced requirements of the condition pronouncements of particularly International Council on Mining and Metals Sustainable Development Framework as well as the Voluntary doctrine on H uman Rights as well as Security (BHP Billiton 2017). In addition, BHP Billiton dynamically is engaged with joint venture partnerships with firm with sustainable development of the framework of formal governance as well as technical interactions. Again, the precedence of the sustainability structure of the corporation BHP Billiton is essentially the administration and detection of risks associated to materiality that are built-in inside business operations, as well as procedures. The report also states that the internal audit operation essentially analyses the functioning as well as design efficiency of the course of sustainability of the corporation yearly (BHP Billiton 2017). On the other hand, the sustainability reports of the corporation Wesfarmers Limited reveal that the firm persistently generates values for future operations of the firm. In essence, the company devotes its attention towards proactive management of the overall environment as well as community in which it functions. Analysis of the sustainability report of the firm Wesfarmers Limited reflects that the company focuses on its people and relentlessly concentrates on delivering safe place for working (Sustainability.wesfarmers.com.au 2017). Addition to this, the management of the firm manages the diversity of the workplace and the concentrates on developing inclusive workplace environment by consideration towards maintenance of gender diversity along with proper addition of Aboriginal over and above people from the Torres Strait Islander. However, sustainability pronouncements of the business also stresses on the sourcing procedure of the firm. The sustainability declaration made by the fi rm refers to the process of sourcing that refers to ethical souring procedures undertaken by the firm Wesfarmers Limited. Reports also reveal that the company engages in maintaining strong and enduring relationship with the suppliers and attempts to find ways of sourcing in an accountable manner by properly functioning with other suppliers and enhances the social along with environmental exercises (Sustainability.wesfarmers.com.au 2017). Comprehensive assessment of the sustainability report also replicates the fact that the management of the retail business enterprise adds certainly to the society by taking into consideration product safety in an effective manner. Addition to this, management of the corporation Wesfarmers Limited also strives towards lessening of the emissions and enhancing the resilience to changes in climatic. Besides this, reducing use of water as well as proper management of waste for the land filling is also taken into consideration (Sustainability.wesfarmers.c om.au 2017). Apart from this, Wesfarmers Limited also attempts to preserve strong corporate governance schemes in different aspects of business functions. Wesfarmers Limited also commit towards creation of value for its prospective shareholders, societies along with employees functioning in a business concern. However, this corporation believes in generation of long-term value and serving to communities in best feasible ways. Sustainability reporting in accordance with GRI guidelines Sustainability Reporting, in accordance with the GRI Guidelines need to be made mandatory as this can help to present a generally accepted structure for covering on an firms economic as well as social performance and environmental influences. Essentially, this framework contains the Sustainability Reporting Guidelines, specific Indicator Protocols along with Technical Protocols, and certain Sector Supplements that can help the readers of the report to gain clarity regarding contents of the report. References Alonso?Almeida, M., Llach, J. and Marimon, F., 2014. A closer look at the Global Reporting Initiativesustainability reporting as a tool to implement environmental and social policies: A worldwide sector analysis.Corporate Social Responsibility and Environmental Management,21(6), pp.318-335. Bebbington, J., Unerman, J. and O'Dwyer, B., 2014.Sustainability accounting and accountability. Routledge. BHP Billiton. 2017.BHP Billiton | A leading global resources company. [online] Available at: https://bhpbilliton.com [Accessed 5 Jun. 2017]. Buhr, N., Gray, R. and Milne, M.J., 2014. Histories, rationales, voluntary standards and future prospects for sustainability reporting.Sustainability accounting and accountability, pp.51-71. Fonseca, A., McAllister, M.L. and Fitzpatrick, P., 2014. Sustainability reporting among mining corporations: a constructive critique of the GRI approach.Journal of Cleaner Production,84, pp.70-83. Hahn, R. and Khnen, M., 2013. Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research.Journal of Cleaner Production,59, pp.5-21. Hahn, R. and Llfs, R., 2014. Legitimizing negative aspects in GRI-oriented sustainability reporting: A qualitative analysis of corporate disclosure strategies.Journal of Business Ethics,123(3), pp.401-420. Ioannou, I. and Serafeim, G., 2016. The consequences of mandatory corporate sustainability reporting: evidence from four countries. Junior, R.M., Best, P.J. and Cotter, J., 2014. Sustainability reporting and assurance: a historical analysis on a world-wide phenomenon.Journal of Business Ethics,120(1), pp.1-11. Lozano, R., 2013. Sustainability inter-linkages in reporting vindicated: a study of European companies.Journal of Cleaner Production,51, pp.57-65. Sustainability.wesfarmers.com.au. 2017. 2015.sustainability.wesfarmers.com.au. Retrieved 3 January 2017, from https://2015.sustainability.wesfarmers.com.au

Tuesday, April 7, 2020

The Big List of 25+ Business Writing Tips

Drafting business copy can be challenging. When you’re trying to develop content that helps sell products or gets more customers to sign up for your services, you need to be persuasive, informative and entertaining. Whether you’re new to the business writing world or a seasoned veteran, this isn’t always easy. However, there are a few tips business writers can follow to improve their content and see more conversions. Let’s check out 25 business writing tips you can use to start writing better copy. Planning 1. Get to know your target audience, including what their fears, problems and needs are. 2. Before you begin writing, understand the purpose of what you’re about to create. 3. Put the proper planning into each new piece of content. Mapping out an outline will save you time in the long run. 4. Try mapping out complex ideas before you begin writing. Connecting points, thoughts, and important details before you start your first draft can save time and make the process easier. Process 5. Write a rough first draft to help get your ideas flowing. You can always perfect your content later. 6. If you’re struggling to come up with your introduction, skip it. Start with your first main point and come back to your introduction after you’ve finished. 7. Write the headings of your articles first. This will give you an outline to follow, helping you stay on topic. 8. Use the Pomodoro Method to help you stay focused. Set a timer for about 20 minutes. During that time, only focus on writing your copy. When the timer is done, take a short break. Keep repeating this process until your content is complete. 9. Remember to take it one step at a time. Don’t try to edit before your first draft is completed and don’t start writing until your outline is finished. Focus on the process and slow down when necessary! 10. Structure your post for scan-ability. Focus on bite-sized chunks of content that are easily absorbed and use subheadings and bullets to add clarity. Copywriting 11. Use language that flows naturally. While you may be writing for a business, you still want your reader to enjoy engaging with your content! 12. Include different headings to help your readers understand which information is the most important. Indicatinga hierarchy can help your reader identify which content connects. 13. Don’t try to impress your readers by using extensive vocabulary. It is more important that you get your ideas across clearly and efficiently. 14. If a short, simple word will explain your thought just as well as a long one, always use the simpler word instead. 15. Create emotion within your copy. Although your content is for a business audience, you still want your readers to connect and engage with it on a personal and emotional level. Editing 16. Don’t smother your verbs. Adding unnecessary words around your verbs can cause confusion and inconsistency. 17. Be direct about what you need. Avoid using verbs that don’t precisely describe the outcome you’re hoping to receive. 18. Avoid the passive voice. 19. Craft your copy with the end reader in mind. This may mean adjusting verbs, terms, or lingo that you use to fit the needs of that particular individual. 20. Avoid jargon and buzzwords. These terms tend to come and go, so don’t make a habit of using them in your writing. 21. Don’t be afraid of a one-sentence paragraph. 22. Have multiple editors read through your content. Check your copy once yourself, then hand the project off for an additional proofread. 23. Edit your content for more than just grammar and spelling. Make sure your copy meets the needs of your customers, accurately provides them with new information, and that you’re providing that information in the best way possible. 24. Read 25 Tips for Editing Your First Draft Bonus 25. Listen to your audience’s feedback. The better you understand their expectations, the more likely you are to provide them with high-quality content. 26. Check out the Content Writer’s Guide to Grammar, Punctuation and Structure 27. Hire one of our expert copywriters. Constant Content takes the hassle out of finding, hiring and managing freelance writers. You’ll be surprised just how easy content creation can be.

Monday, March 9, 2020

My research focuses the case of Williams v Roffey Essays

My research focuses the case of Williams v Roffey Essays My research focuses the case of Williams v Roffey Essay My research focuses the case of Williams v Roffey Essay This research focuses the instance ofWilliams v Roffey Bros A ; Nicholls ( Contractors ) Ltd [ 1991 ] 1 QB 1The research analyses the major issues that the Court of Appeal how their Lordships used the instances ofWard V Byham[ 1 ] ,Pao On V Lau Yiu Long[ 2 ] , andHoenig V Isaacs[ 3 ] to make their determination. The research so goes on to discourse theratio decidendiandobiter pronouncementof the instance, before reasoning on the case’s impact onStilk V Myrick[ 4 ] .

Friday, February 21, 2020

Desert Flower by Waris Dirie Essay Example | Topics and Well Written Essays - 3500 words

Desert Flower by Waris Dirie - Essay Example II. Plot Summary Waris Dirie was born into a nomadic tribe in Africa and deserts of Somalia were her playgrounds in childhood. Life there was a tough option but with no other alternatives she continued to live there, working and tending cows and she grew into a tough individual. She was a victim to the superstitious traditions of genital mutilation, but she had no knowledge about its true significance at that young age of 5. She was given to understand that it was an inevitable procedure to become a woman. Her mother was a party to that cruel exercise on her body and a professional killer woman knifed the outer portion of her genitals and then sewed it up. That was known as the procedure of circumcision, she survived it but some of her close ones, like sister Halemo and two other cousins had died. At the age of thirteen she ran away from the house to stall the efforts of her scheming father who wanted to give her in marriage to an aged individual. She reached Mogadishu to join her si ster Aman who had also escaped from the house. She stayed with her sister and aunt and then reached London with her uncle who was an Ambassador, as a maid to his family. She took education and soon came to realize her inner potentialities. She wanted to transcend from her status as a nomadic woman and achieve something tangible in life. She was in London for 4 years and when it was time for her uncle and family to return to Somalia, she insisted on staying back. She led a solitary life with none to support her. She got acquainted with Malcolm Fairchild, a photographer and then succeeded in getting some jobs in London. She married her friend Marylyn’s brother and got a passport. Opportunities fell to her lot to travel to different countries for modelling and soon she became a... Center of discussion in this paper is â€Å"Desert Flower†, the memoir of Waris Dirie. It is the story of how a nomadic girl from a backward country, Somalia, rises to become an internationally known super-model and then takes the top assignment as the UN Ambassador for the cause of women. She is a remarkable beauty with extraordinary courage. Her march from the village mud roads to the fashion runways of Milan, Paris and London reads like fiction. The name of the book is â€Å"Desert Flower†, but actually the author deserves that name. Cathleen Miller is the ghost writer of the book but the facts and the emotions of the content belong to Waris. The sum and substance of the book according to her own understanding is: Everything decided for her by God and she is just doing the work allotted to her by Him. Birth and death are in the hands of God and none has say on that issue. She will continue to take chances and she does the same throughout her life. During her run, she is nearly eaten by a lion, but the lion somehow spares her. About that encounter she writes, when I realized the lion was not going to kill me, I knew that God had something else planned, some reason to keep me alive. "What is it?" I asked as I struggled to my feet. "Direct me.† Some individuals are the victims of destiny; some are the creators of their destiny. Waris belongs to the latter category and with her fighting qualities, grit and determination she turned every situation to her advantage.

Wednesday, February 5, 2020

Grant prop Essay Example | Topics and Well Written Essays - 1750 words

Grant prop - Essay Example 4. Consult with Wellcome Technology Transfer, prior to entering into an arrangement with any enterprise that will provide for the exploitation of any results arising from any activity funded under a Trust award. I have read the conditions under which grants are awarded and the undertakings detailed above and, if a grant is made, I agree to abide by them. I shall be actively engaged in the day to day control of the project. (ii) In signing the application form where shown below, and in consideration of the receipt of this application by the Trust, the Head of Department UNDERTAKES that the information provided in the application form and otherwise in connection with this application is to the best of his/her knowledge and belief accurate and complete and that, in relation to any Award of Grant resulting from the application, he/she will: 2. Consult with Wellcome Technology Transfer, prior to entering into an arrangement with any enterprise that will provide for the exploitation of any results arising from any activity funded under a Trust award. I have read the conditions under which grants are awarded and the undertakings detailed above and, if a grant is made, I agree to abide by them. I confirm that I have read and support this application, that I agree to this research being carried out in my department, and that all necessary licences and approvals have been or are being obtained. (iii) In signing the application form where shown below, and in consideration of the receipt of this application by the Trust, the Institution UNDERTAKES that the information provided in the application form and otherwise in connection with this application is to the best of its knowledge and belief accurate and complete, and that it will: 5. Consult with Wellcome Technology Transfer, prior to entering into an arrangement with any enterprise that will provide for the

Tuesday, January 28, 2020

Significance Of Social Media Of Pepsi Marketing Essay

Significance Of Social Media Of Pepsi Marketing Essay Marketing has always been a challenge for firms since making the company, brand or product appealing to the customer with the intention of increasing sale volume. Companies therefore tend to come up with innovative marketing strategies to gain customers attention. Traditional marketing approaches such as TVCs, printed advertisements, telemarketing etc. have lost their charm due to bombardment of same old marketing techniques. Customers are now fed up of promotional activities and tend to get annoyed due to excessive marketing. Moreover customers are so much aware and knowledgeable now a day thanks to internet that they themselves pick out what marketing activities they need to see and what to block out. Moreover social networking communities on the internet have created the flow of information more dense and fast since positive peer reviews, marketing blogs and number of Likes on a companys page now make up the customer equity of a firm. This is why more companies are moving towards social media marketing as it is a rather inexpensive and easy way to reach a large audience with similar taste. We can say that the proverb Birds of the same feather flock together is the basis of notion for increasing interest in social media marketing. The major reason is that social networking websites have communities in which people loyal to a particular brand or users of a product or any specific taste or activity tend to get involved and interact. This interaction and engagement is what we call as Resonance in the brand resonance model which is the top most stage of brand development (Kevin Lane Keller, 2001). More and more companies are now adopting this strategy to directly communicate with the targeted customers while providing them with exactly what they need. Such marketing strategies also enhance the chances of positive word-of-mouth marketing which is the most influencing marketing strategy we know till now. This report will further determine how different companies im plement this marketing strategy along with the positive and negative aspects associated with this strategy. Pepsi Refresh Project Pepsi is one of the worlds largest companies and a leader in the beverage market with a tough competition from Coca Cola. In fact we can even state that both these companies tend to form a kind of Oligopolistic competition in the market and enjoy large market shares by strategically dividing the worlds region among them. Pepsi is well known for innovative TVCs and tend to spend a huge amount of capital in this marketing strategy. In 2010 however marketers at Pepsi got the idea of utilizing the social media marketing technique for enhancing the brand equity. They played a huge gamble by trading their Super bowl opening ad position with a social campaign worth $20 million. This was a huge risk for Pepsi since they initially did not have a large following on social networking websites like Twitter and facebook in contrast with more than 4 million facebook fans of Coke (Digital Buzz Blog , 2010). However Pepsi launched this marketing campaign in which grants were to be made to an innovat ive idea which impacts the community or environment and gets the highest number of votes on social networking websites namely Twitter and facebook. Pepsi very interestingly combined two marketing techniques in their strategy one was using social media and the other one was marketing for social good. Thus Pepsi was actually looking at mutual benefits and gaining free publicity for this strategy. This technique proved a great success for the firm since the mere number of visitors on their website increased by 800% (Moir, 2010) and their following on Twitter and facebook increased significantly too. Other companies say their success and tried to imitate as well since the successful execution of this viral marketing strategy was as living proof that social media is the future of marketing. Significance of Social Media As stated earlier and in several other sections of this report social media is gaining popularity day by day. According to statistics facebook has more than 800 million active users and 100 million active users of Twitter and growing. Thus we can see that these social networking websites are themselves a huge ground to market the company and create awareness with increased recognition and recall strategies. It is not only the mere number of user but there are several other features which allow the companies to interact with the customers in a rather innovative manner. For example companies can post their pictures, activities, information regarding products and about the company. Moreover the more significant aspect of social media is getting live on spot feedback from the customers. Companies can even measure their brand equity and build it through social media since it allows customers to engage with the company and other customers. Before the emergence of social media concept of co mmunities and brand engagement was not so popular so we can say that this marketing channel has a great impact on marketing strategies of today as well as tomorrow. Advantages and Disadvantages of Social Media Marketing Even though social media marketing has gained popularity and companies claim that it has a significant influence on the profit of a company yet the relevance of number of followers on a social networking website with the actual sales is debatable as stated earlier. There are a number of advantages and disadvantages associated with this strategy. We will first look as the advantages Inexpensive marketing strategy as compared to traditional techniques Direct communication channel with the customers Innovative marketing techniques allows sharing the experiences and associations of consumers Ability to reach a large audience without any geographical boundary with no additional cost Encourages customers to engage with the brand community and other customers such creating brand resonance Even with all these advantages on hand there are some disadvantages associated with this marketing technique such as lack of expertise required to handle social media marketing (Sandilands, n.d.). If not executed properly which means updating statuses and posts on at least daily basis then this strategy can only become an additional cost for the company without any positive impact on the revenue. Moreover since social media is based on freedom of speech almost anyone can say anything therefore any negative comments might also trigger negative emotions over a large scale just like positive comments do. In the same way as positive viral marketing is healthy negative viral marketing by a competitors or any regular person may prove to be detrimental for the company. Impact of Social Media Marketing on Pepsi Pepsi gained huge advantage from implementation of this viral marketing strategy. However we might say that the correlation between the popularity of a social media marketing strategy with the actual increase in revenue is still a topic to be debated yet companies find a significant increase in their brand equity after successful implementation of social media marketing techniques such as Pepsi did. As a proof we can see that the number of followers of Pepsis facebook page in 2010 was around 25,000 however as of today the number has leaped to more than 9 million followers. This can be regarded as a huge success (even though it is still far behind Coca Cola with 55 million+ followers) since it is also a fact that only those companies enjoy a large following who have higher customer loyalty which is indirectly judged by the will to engage with the brand. The company tends to promote their brand by posting videos, pictures and updates regarding events organized by Pepsi. They encourage customers to upload their own photos regarding experiences with the product and ask random questions like Who hides their Pepsi in the fridge to connect and relate in a rather informal way with the customers. The company also boasts about the number of Tweets it gets per minute regarding a certain project. This strategy has proved to be quite beneficial for the company since more people following the page means more people talking about the product and more people talking about it means higher engagement with the brand which indirectly enhances the revenues of the company. The Chief Consumer Engagement Officer at Pepsi, Frank Cooper, states that at Pepsi they believe that social relationships are a foundation for the effectiveness of their marketing plan the customers tend to communicate with real life social networks about why they love the product and this word-of-mouth marketing influences revenue and profit (Silverstein, 2010). Social Media Marketing in Other Businesses As states above social media marketing and online presence has become a norm in the business sector. The main reason behind it is the growing number of internet users. People tend to Google products they want and read their specifications and reviews online before making a purchase. Therefore every other firm is adopting social media marketing strategy and integrating it as a formal marketing strategy in their business plans. We will discuss two other business which are implementing this marketing technique and enjoying its benefit. Samsung Samsung has its own page on facebook called Samsung Mobiles USA it is one of the several pages associated with the company. The page currently has more than 21 million users following it which makes this page a huge success. The customers interact with other users of the product, share their experiences, give reviews and even take part in contests arranged by the company. The company also uses this page to advertise the latest releases and informing customers about upcoming products. For example the recent post of Samsung Mobile USAs page is about the innovative features of Galaxy Note II which has around 40,000 Likes. By analyzing the data we can conclude that Samsung also rests on top of the Brand Resonance Model and enjoys great customer engagement thus strengthening its brand equity. Lamborghini Another example is of luxury cars manufacturing company Lamborghini which has official community on facebook and Twitter. The company has around 5 million followers on facebook alone which makes a huge fan following since this company tends to target a niche market. The company uses these social media channels to promote their cars along with additional products such as Lamborghini Original Accessories which lovers of this brand can buy even. The company also uploads videos regarding sneak peeks into the luxury cars and other specifications which might interest the customer. We can see that companies dealing in any business sector from beverages to cars to automobiles tend to utilize social media to communicate with the most precious asset of a company Customers. Impact of Social Media Over the Next Decade A major impact of Social Media over the next decade as stated by Asur, S., Huberman, B. A. (2010) will be that companies may be able to predict the success or failure of an offering without actually launching it. This will be done through social networking websites just like companies are doing right now however statistical models can be applied to check the success rate of a product/service. Moreover marketing gurus state the e-marketing will be the future of marketing since customers are no longer attracted to the traditional marketing techniques. What the customers now need is a rather customized and direct approach through which they are listened as much as companies communicate about themselves. To achieve this target companies will be using social media channels such as facebook and Twitter to form long-term relationships with the customers. We can even say that social media might become the next big thing for advertisement leaving TVCs and print media behind. The main reason is obviously the changing preferences of targeted customers which are mostly Generation X and Y who tend to be more tech savvy and internet users. Even the current statistics of facebook and Twitter show the road ahead as researches state that 55% users of facebook state that they are likely to recommend a brand after becoming its fan and 34% of the marketers have stated to generate their leads through Twitter (Digital Buzz Blog, 2012). With such statistics we can conclude that social media has a bright future ahead and over the next decade who knows we might be teaching the business students 4 Ps of Social Media Marketing Mix. Moreover this marketing channel will cause a paradigm shift a will change the face of marketing as we know it. Old marketing practices will be abolished and considered obsolete. The companies which will not move forwards and adapt this new strategy will be losing on a major competitive edge which companies highly active on social networking websites will gain . Conclusion Since social media marketing has itself become a viral marketing technique it has become a business norm for companies to mark their presence online or else they might be considered lacking in their marketing aspects. However such innovative marketing techniques since totally different from the traditional marketing techniques need to be implemented tactfully. Just like marketers were needed for developing a traditional marketing plan in the same way experts are needed for socializing on the social media with the public and making their pages meaningful, relevant and distinctive for the customer. The marketing campaigns should also include something customers can relate with since it is more like an informal interaction channel with the customer through which companies can communicate about them along with listening to what the customers have to say. This is why companies tend to encourage customers on social networking websites to share their feelings, associations and experiences w ith the product. Such sharing of information creates a healthy and long-term relationship between customer and the company. This marketing strategy allows the companies to disseminate information regarding any upcoming event, product or launch directly to the end user thus eliminating any intermediary cost which was incurred in traditional marketing approach. However as stated earlier that this strategy along with several advantage has some drawbacks to it as well but which strategy doesnt? Even if the pros are contrasted with the cons of social media strategy we will see that its benefits outweigh the disadvantages. Therefore companies who need to build brand equity must get themselves socially involved with the public and build relationships with their customers just like Pepsi did. The proof of success of viral marketing through social media can be seen in numerous examples one of which is the new song Gangnam Style by PSY which gained millions of views in a matter of days thus s ocial media is the next big thing in marketing.

Monday, January 20, 2020

Racism in the Criminal Justice System Essay -- Police Corruption 2014

Racism in police treatment of minorities has created great disparities in incarceration amongst the races. Blatant cases of racist law enforcement that are covered in the  news are a testament to the fact that racism within police departments exists from coast to coast. However, these are only the cases that people find out about; there are countless other cases of police racism and brutality that are not reported. A series of reports that have been published in the last few years have shown that young black men are being incarcerated at a rate far greater than their number in the overall population. In the fall of 1995, Vincent Schiraldi, executive director of the Center on Juvenile and Criminal Justice in San Francisco, released a study that found that nationally 33% of the black men in their 20~s were under the control of the criminal justice system in some way, shape or form. This shows an increase from 1991, when 25% of the black men nationwide ages 20 to 29 were incarcerated, on probation, or on parole (Butterfield 1996). Schiraldi, attributed the higher incarceration rates for black men to tougher punishment for the use of crack cocaine than for other drugs; harsh new sentencing laws; the prison construction boom; and poverty, lack of good jobs and poor education in inner cities. We will address how tougher punishments have resulted in worse treatment for minorities in the criminal justice system. The tougher punishment for the use of crack cocaine, which is prevalent in minority neighborhoods, and the harsh new sentencing laws are a result of a new, stringent brand of law enforcement in which officers are trying to arrest as many people as possible. Unfortunately, as a result of this new brand of law enforcement, minoriti... ...ws. 12 August 2012., late ed.: Al. Butterfield, Fox. "Study finds a disparity injustice for blacks."  NewYork Times. 13 Feb. 2013, late ed.: A8. Fazlolloh, Mark. "From Prison, Ex-Cops Call Offenses Routine.  Philadelphia Inquirer. 12 May 2012, late ed.: Al. "Fighting Police Abuse: A Community Action Manual."  American Civil Liberties Union  Online. 9 May May 2014. Orseno, Brian. "The DWB Phenomenon."  American Civil Liberties Union. News Updates. 23 April 2013. Online. 7 May May 2014. Rose, Veronica. "The ACLU Fights Back Against Police Profiling On A National Level."  The ACLU Northern California. 14 January 2013. Online. 8 May May 2014. Slobodzian, Joseph A. "City Officers Indicted on Corruption Charges." Philadelphia Inquirer. 1 Mar. 2011, late ed.: Al. "Victims of Mandatory Minimums." Families Against Mandatory Minimums. Online. 17 May May 2014.

Sunday, January 12, 2020

Chinese Nationalism Essay Essay

A? er a long ? me of peace and success the Qing dynasty was the highest point of its power. However, as ? me passes they were harassed and humiliated by western powers, quickly the Qing dynasty collapsed. But the Qing collapsed due to the tremendous external pressures of moderniza? on that the west implemented. Extraterritoriality was a huge contribu? ng factor to the fall of the Qing dynasty. China set aside (ve coastal ports for the Bri? sh to use in the southern part of the country. From the start this was a bad idea, basically China was giving them a part of their land for them to save and make money o* of. This caused a limit on their taxes for imported goods. Essen? ally, the Bri? sh were saving and making so much money from this that their army prospered. The Bri? sh army grew because now that they had an outstanding amount of money they were able to cover the costs of war and spend the money on their own country. But it didn’t stop there; China also gave the Bri? sh the island of Hong Kong. This meant that they were able to obtain even more wealth by taking advantage of the land. The ac? On that China made which allowed the Bri? sh to use a part of their country was set up to fail, nothing good could have came out of this to help China which is why external pressures were such a big factor in the fall of the Qing dynasty. Similar to extraterritoriality, an interna? onal economy also caused a decline in the Qing dynasty. During the ? me European traders moved into China, China’s trade and industry were doing extremely in large ci? es. At this ? me, westerners forced China to join the interna? Onal economy; this was huge for China’s economy because it would reach its utmost height; but in the long run was not bene(cial for China at all. Imperialism started to become a problem in China. Many of the Chinese were being used, and it caused a state of dependence on China. Also due to imperialism China was in a period of underdevelopment. This meant that because of foreign countries taking advantage of China; instead of the pro(ts Chinas new economy was making going to its own country it went to foreign na? ons. Chinas industry and trade went through a ? Me of deteriora? ng, which caused the economy to go down and China as a whole to weakening. China was also being used for its land and resources, which is why Jack Petersohn History in-class essay other countries were â€Å"carving up the Chinese melon†. Many European and western countries wanted to have a piece of China; therefore they were â€Å"carving up the Chinese melon†. These foreign na? ons forced China to reform to new ways and change even though they wanted to keep tradi? on. For example westerners introduced China to new means of transporta? On and technology. China may have enjoyed and used these new advances but it took them away from their tradi? on; this caused an outbreak for rebellion and revolt. Therefore triggering a decline in the na? on due to external pressures. The foreign in6uences on China caused the Qing dynasty to struggle in maintaining power. Westerners use China for its individual economical bene(ts while China was in a ? me of stress and were barely keeping power. Eventually China declined and the Qing dynasty fell due to the external pressures.

Friday, January 3, 2020

Sociological Analysis My Family s Culture - 1109 Words

Sociological Analysis From my early days, the environments in which I was socialized were exceptionally small and my parents were severely selective about the peer groups with which much time was spent. As socialization is key in the forming of one’s self and world view, it is no surprise that I was exceedingly narrow-minded and resistant to new ideas until my early twenties. The theme of my upbringing was an immensely religious one and most literature, television and extracurricular activities reflected this. The goal was to shelter my siblings and me from the so-called dangers and evils of the secular world. In doing this, however, there was a great disconnect from society and reality. This is not to say that I had zero knowledge of the†¦show more content†¦Ironically, this ideology was in direct opposition to the religion of love and acceptance that I was brought up in. Thus, my white privilege proved to be a hidden bias that would not be clear to me until my late twenties. Gender has proven to be one of the most defining structures of my life. As a female in an evangelical culture, there was a very real feeling of inferiority. Complementarian ideals were preached from the pulpit and praised by those in my social groups. â€Å"In the complementarian view, men and women are both of equal, intrinsic value before God— and are also both of equal value and importance within the marriage. However, they are understood to have different, complementary roles or functions, with the husband serving as the spiritual leader of the family.† (Trjillo, 2014). Obviously, the term â€Å"complementarian† was merely a disguise for patriarchal ideals. The understood message was that, in the hierarchy of life, men were on top and women below. Women were not to preach or try to lead men in any way and, if push came to shove, the man always had the final say in any decision. This is not to say that the people in my social circle lived by these expectations completely. This cultural norm lent itself to a lifestyle of manipulation in which the women often made an effort to covertly influence the decisions of the men in their lives. The goal was to change their minds without hurting their fragile masculinity. Along those same lines, itShow MoreRelatedCulture Shock Minus Geographical Displacement834 Words   |  4 PagesBerger means by the first statement, in which he links sociological discovery to culture shock minus geographical displacement, is that sociological discoveries and realizations are very often made in one s own society. When they are made, they might come off as shocking because they are being viewed in a different light. You can go to the nearest church or park and make new discoveries with what you observe in an open state of mind. Sociological discoveries could too make one feel uncomfortable orRead MoreThe Four Mythical Elements Of Whale Rider1456 Words   |  6 Pagesmythical creation powers, the hero endeavors to save her dying culture. 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In order to explore aspects of sole-parenthood objectively, I need to reflect and put aside my personal experience of growing up in sole-parentRead MoreTheories About The Conceptual Nature Of Institutions Throughout Sociology Essay1359 Words   |  6 Pagesinstitution is family. Some concepts include; The Nuclear Family; The privatisation of the Family; and Structural Functionalism. These three concepts coincide with one another. Families can be found in various cultures and society in some form or another. Schaefer (2009) defines the family â€Å"as a set of people related by blood, marriage or some other agreed-upon relationship, or adoption, who share the primary responsibility for reproduction and caring for members of society.† The family serves differentRead MoreThe The Modern Temper 1124 Words   |  5 PagesThe beginning of the â€Å"Roaring 20’s† requires a complex understanding of the forces in the United States and how it created a self-conscious break with the past and a search for new forms of expression and politics. Dumenil in her book â€Å"The Modern Temper† identifies and defines how modernism came about in the United States. Her thesis stipulated that through the rapid industrialization of the United States following the footsteps of WWI; the mass migration from Eastern Europe and the South to theRead More Gender Inequality: Sex Discrimination in Employment Essay1617 Words   |  7 Pagesthe overall concept within many sociological readings was the way gender inequality socially relates to employment and careers. There are three separate themes that intersect within the written literature that will be discussed. First, gender differences in historical social roles have created stereotypes on the contemporary outlooks of the social attitude. Secondly, thro ugh beliefs and values, career pathways and choices have become gendered from factors of culture and society. Lastly, occupationalRead MoreAnnotated Bibliography Of Family Life1412 Words   |  6 PagesAssignment 1 – Annotated Bibliography of Family Life Baker, M. (2001) Families, Labour and Love: Family diversity in a changing world. Crows Nest, NSW: Allen and Unwin. †¢ Sociologists use the term ‘families’ in plural rather than ‘family’ to represent the variations in family life. †¢ Societal changes contributed to divorce rates, focusing more on personal happiness, higher martial satisfaction and women ability to survive economically outside marriage. †¢ Extended family households were more prevalent beforeRead MoreExperience Grief, Grief And All Arrangements Are Made983 Words   |  4 Pagesyou and teaches how to hold yourself in place. When I was flying to Pakistan, I knew my grandfather was on his death bed and I knew I had to say my goodbye, but I was in denial and scared. When I reached Pakistan, first thing was I went to the hospital and saw him. He was breathing! It gave me a comfort feeling and I talked to him even if he was in a coma, but I believed he was listening. As I sat next him, I saw my dad in the distance talking to someone and telling them, â€Å"I found a spot in the graveyardRead Morefeminism essay1431 Words   |  6 Pagesï » ¿Asses the influence of feminist perspectives to our understanding of society and sociological research methods (33 marks) Feminism is a structural perspective; it uses the macro approach to try and particular areas of the world from a woman’s point of view. It also aims to understand the structure and organisation of society which appears to keep women as a disadvantaged, subordinated and dominated group overall in most aspects of life. Feminism is a second main conflict theory, which is similarRead MoreA Sociological Analysis Of The Blind Side1517 Words   |  7 Pages Hayden Allis July 30, 2017 Sociology 101-L66 A Sociological Analysis of The Blind Side The Blind Side is a true story about a boy named Michael Oher who grew up in a very bad neighbor hood that was taken away from his mother at a young age. He was brought to a private school by his friend’s parents. The Tuohy family saw him walking in a storm found out he does not have a place to stay, so they took him in, fed him, then gave him a few new clothes. They then helped him get his